Since we started to publish articles related to business with Asia, “Can you tell me more about exporting to Asia?” has become one of the most common questions people address to me. Thus I asked Fredrik Grönkvist, my business partner on several project not related to this website, to write an overview on the best strategies a small business can use to start exporting its goods to Asia. He’s an expert on the topic and I find the article quite useful. Enjoy!
There’s been a lot of hype surrounding Asia as an emerging market in the last years. While large corporations such as Apple, GM and LVMH are making billions of dollars in the far East, there are rather few success stories when it comes to smaller businesses. While there may be various reasons for this, I am still convinced that small businesses in Europe and America could do a lot better. Let’s forget about over hyped macro economic data (it doesn’t relate to your business anyway) and look into this from a more practical perspective.
That is let’s look at the strategies a small business can apply for exporting its products in China or, more in general, in Asia. [Read more…]